ESPN’s common season faculty basketball rankings have been up 15 p.c year-over-year, the corporate introduced right now. And when you’re sitting there pondering, ‘hey, I ponder if the transcendent Zion Williamson and Duke had something to do with this,” congratulations on having superb instincts.
Duke video games have been up 30 p.c from final yr, elevating the rise for all viewership, as different video games have been up six p.c.
The Blue Devils have been featured in 5 of ESPN’s six-most watched video games this yr. Atop the record is the North Carolina sport during which Williamson suffered his knee damage, and final Saturday’s rematch. Video games in opposition to Virginia checked in at Three-Four, and the Syracuse matchup instantly following the Williamson incident was sixth.
Some issues simply make sense, you understand? Put a generational expertise on a polarizing workforce, pair him with a legendary coach, see late-season drama develop, and persons are considerably into it.
ESPN and different networks ought to merely will this confluence of occasions into existence yearly, sit again, and benefit from the perks. Easy as that.